Category: Digital Marketing

Digital Marketing

From Tips and Advice to Commentary on The latest News.

Digital Marketing is constantly changing and can be quite complex. I try my best to break down the nuances when it comes to the latest in digital marketing news.

In addition, I’ll take some time to detail how some of these changes will affect certain industries and businesses and to provide some advice to handle the ever changing dynamics of digital marketing.

The Importance of Developing a Buyer Persona

by Brandon Dunham | Aug 15, 2021 | Digital Marketing

Understanding your audience is the key to any marketing campaign or branding campaign that succeeds. A buyer persona is the key to a well-defined audience. Defined as semi-fictional characters that personify your ideal customer, buyer personas are imperative to having...

Mobile First Indexing has been delayed, but what does that mean exactly?

by Brandon Dunham | Jul 15, 2020 | Digital Marketing

Mobile First Indexing has been delayed from September 2020 to March 2021 due to COVID. New domains are already set to Mobile First; however, old domains will be transitioned over at that time. What does Mobile First indexing mean? Mobile first is a reference to the...